Author:
• Wednesday, September 17th, 2014

New business owners are often unaware that there is a level of etiquette that must be applied to an email marketing campaign. Keeping your emails professional keeps your customers looking forward to your marketing newsletters. Below, you will find some helpful tips on email marketing etiquette.

Create a personal email for your readers. As with all other marketing techniques, customers usually do more business with those they feel a connection with. As an example, if you happen to know the reason they signed up for your emails, then be sure to include something about that in your email.

Be certain to only send your messages to those you actually know. Your emails will appear to be spam to those who are unfamiliar with your company. People will not recognize your brand and will not trust you at all. This may cause them to simply delete your email, which is just a waste of your time.

Proofread your emails before you send them out. It’s important to make sure that your email communication is grammatically and stylistically correct. Prior to sending a message, test your email layout so that you know everything will be readable. Ensure that every link is working, as well.

Make sure to get permission before emailing any client or customer. People will generally view unwanted emails as spam and will ignore them or delete them without reading them. Sending out bulk, unsolicited email to customers may also violate your ISP’s terms of service.

Make your emails rich in content and place helpful information in them as opposed to just placing sales information. Provide your customers with articles and things they cannot get from your website. Put some offers into emails that will save them money on products or services. Send greetings for holidays or a personalized message for birthdays for instance.

Look at how spammers run their messages, for a lesson in what you should never do. Get a free email address, post this address all over the Internet, and watch how much spam you receive. Take a look at those emails and learn what you don’t want yours to look like. If you see any similarities, adjust your marketing via email campaign. Going the extra mile to distinguish yourself from spammers is a great way to build brand respectability.

Do not use email messages that require graphical elements in order to present key facts. Most modern email clients, especially those that are web-based, do not automatically display images in emails. This can make your messages ugly or even unreadable if they are too reliant on images. All images need descriptive alt tags and relevant information should be conveyed by plain text.

When you create an email promoting customer base list, make sure that your customer has a clear choice to be on the list. Otherwise, people may consider you a spammer and delete your emails or unsubscribe from your list. Email providers often drop their subscribers if enough complaints warrant your removal for spam violations.

It may seem obvious, but it is essential to your e-mail marketing campaign that the email addresses you are sending to are correct. It can be a waste of time to have to resend emails and hunt down addresses from numerous returned messages when addresses were invalid. It’s a pointless waste of time!

Have a field in your opt-in registration where subscribers can leave at a minimum their first name, if not first and last. This allows you to tailor each message to the individual customer, which gives it a personal touch. Taking the time to address your potential customer by their name will cause you to stand out from the others.

See how your emails appear using the variety of methods your customers are likely to use. When you have a good design, you should test it out in a lot of different browsers and email providers. Even consider different operating systems. This is important because messages might look very different in various browsers, meaning they can be easy to read in one but jumbled and confusing in another.

As stated above, it is vital for you to practice the proper protocol for marketing by email. Treat your customers as you wish to be treated yourself and you’ll find that they buy from you time and time again. Apply this article’s advice to please your customers and avoid annoying them.

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Author:
• Friday, September 27th, 2013

It is what holds your food as you eat. What keeps your body aloft as you sleep. What contains your favorite valuables to protect them. It holds your lamp, television and books. Furniture is all around us, in our office, at home and elsewhere. Learn how to become a smarter furniture shopper by reading the below information.

Open and jiggle any drawers in a piece of furniture before purchasing. You want to know how well those drawers are fitting into the furniture. If they move when jiggled, that’s not a good sign. The furniture may have been poorly built. The same goes if you feel any tension when pulling a drawer out. It should slide out smoothly.

Be conservative with your color choices. You may be totally into bright red right now, and a red couch is calling your name. But where will you be next year when that color is totally out of fashion? Furniture is costly to replace, so you’re better off opting for more neutral colors.

Avoid furniture with plastic or metal legs. These pieces of furniture are usually cheaper but they can actually damage your floors. If you leave a piece of plastic or metal furniture in the same spot for too long, it will probably leave a dark spot on your floor as well as a dent.

When buying new furniture or used furniture, make sure all the drawers and cabinet doors work properly before purchasing. Make sure the cabinet doors close securely and open easily. Test all the drawers to ensure they pull out correctly and close properly. If there is anything that is not working, get it fixed before buying.

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Bring a color swatch of your walls and room fabrics when you are out shopping for new furniture. In the store you may fall in love with the item, but once you’re home, it can be an entirely different story. Try your best to not let anything like that occur. You can get a color sample from the store or take pictures of the room the furniture will be in.

Use the Internet to find the best price on your furniture. By researching and finding the best deal, you can save as much as forty percent. When you find the best deal, print the advertisement and take it to your local furniture shop to see if they will price match the advertisement. This will save you shipping and handling fees.

Make sure that you verify whether furniture is shipped door-to-door or curbside. This is particularly important if you live on a very high floor. You may have to pay a little more if you want the item delivered directly to your door, but it will be more than worth it when you realize you won’t have to do it yourself.

Whether you are buying used antiques or brand new, doing it right is key. You don’t want to get home and realize you’ve made some sort of colossal error. These tips should keep you in line as you shop for all the furnishings you need, ensuring your home is perfect.